ANALYSIS: QUIZ

Which advertiser recently bought five million napkins as advertising space?

Which advertiser recently bought five million napkins as

advertising space?



a Ariel stain remover



b Tesco Direct



c Guardian Unlimited



d Pret a Manger





ESQ is the new spin-off magazine from Esquire, set to launch in

June.



What is its subject matter?





a DIY



b Sports



c Travel



d Money





Mediapolis will rebrand next month. What will it be called?



a Mediagendarme



b Medi Acropolis



c Media Planning



c MediaBig



What was the value of UK online advertising in the first six months of

1999?



a pounds 12.2 million



b pounds 17.3 million



c pounds 29.4 million



d pounds 37.7million





Answers: 1. Guardian Unlimited; 2. Sports; 3. Media Planning (and very

boring too); 4. pounds 17.3 million.



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