ANALYSIS: SALE OF THE WEEK

The Channel 4 sales team used some cunning sales tactics to find legitimate advertisers for its 100 Greatest TV Ads show, broadcast on Saturday night. The ITC states that any advertiser featured in the programme cannot advertise during an ad break, which, in this case, severely limited the choice of approachable clients.

The Channel 4 sales team used some cunning sales tactics to find

legitimate advertisers for its 100 Greatest TV Ads show, broadcast on

Saturday night. The ITC states that any advertiser featured in the

programme cannot advertise during an ad break, which, in this case,

severely limited the choice of approachable clients.



Nevertheless, it didn’t stop Channel 4’s senior sales executive Felicity

Iris persuading Carat’s broadcast manager Alix Vears that Virgin Records

would make an ideal advertiser.



Iris also pointed out that the 100 Greatest TV Moments, which proved a

huge success for Channel 4 two weeks ago, pulled in the crowds with a

viewing peak of five million.



Virgin bought a 30-second slot to showcase its new album, The Best TV

Ads Ever, and created a one-off commercial featuring a 50s-style

housewife holding up the CD.



Tracks on the CD include Sergio Mendez’s Masquedenades from the Nike

ads, Andy Williams’ Music To Watch Girls By, which was used to advertise

the Fiat Punto,and Bran Van 3000’s track Drinking in LA, as featured in

the last Rolling Rock commercial.



Got a potential sale of the week? E-mail lexie.goddard@haynet.com



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