The Channel 4 sales team used some cunning sales tactics to find
legitimate advertisers for its 100 Greatest TV Ads show, broadcast on
Saturday night. The ITC states that any advertiser featured in the
programme cannot advertise during an ad break, which, in this case,
severely limited the choice of approachable clients.
Nevertheless, it didn’t stop Channel 4’s senior sales executive Felicity
Iris persuading Carat’s broadcast manager Alix Vears that Virgin Records
would make an ideal advertiser.
Iris also pointed out that the 100 Greatest TV Moments, which proved a
huge success for Channel 4 two weeks ago, pulled in the crowds with a
viewing peak of five million.
Virgin bought a 30-second slot to showcase its new album, The Best TV
Ads Ever, and created a one-off commercial featuring a 50s-style
housewife holding up the CD.
Tracks on the CD include Sergio Mendez’s Masquedenades from the Nike
ads, Andy Williams’ Music To Watch Girls By, which was used to advertise
the Fiat Punto,and Bran Van 3000’s track Drinking in LA, as featured in
the last Rolling Rock commercial.
Got a potential sale of the week? E-mail firstname.lastname@example.org