ANALYSIS: Sale of the week

This massive 10.47m by 16.51m drape for the online recruitment firm Stepstone.co.uk will be cropping up in the photo albums of millions of Japanese tourists - and hopefully be spotted by a good few career-minded Londoners too.

This massive 10.47m by 16.51m drape for the online recruitment firm

Stepstone.co.uk will be cropping up in the photo albums of millions of

Japanese tourists - and hopefully be spotted by a good few career-minded

Londoners too.



Booth Lockett Makin and Poster Publicity got past Westminster Council’s

planning department to install the drape at Trafalgar Square and are

claiming it is the first poster ever to grace the famous pigeon-infested

landmark.



The drape has been hung from the outside of the National Westminster

Bank building and will remain there, being photographed by coach-loads

of visitors while collecting an unpleasant amount of pigeon droppings,

for five weeks.



Meanwhile, London buses emblazoned with the Stepstone advertisement are

crawling around the square and across London.



Booth Lockett Makin has also bought posters across the UK and placed a

Stepstone commercial on satellite and terrestrial television. Craig

Leiper, head of Poster Publicity’s ambient division, gets the credit for

the Trafalgar Square deal, along with Booth Lockett Makin associate

director Gary Jones and the media agency’s media executive Camilla

Martin.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).