ANALYSIS: SALE OF THE WEEK

Good things come to those who pitch ...

Good things come to those who pitch ...



Having spent more than nine years in media sales, Richard Bond decided

his leaving bash should have a ’leaving the industry’ theme, to mark his

move to Liverpool agency Paver Downes.



He hired Manchester’s Bar Centro and, after a bit of out-of-the-box

thinking, decided his guest list (which included Manchester’s top

journalists, designers, clients and agency people) might be of interest

to a drinks sponsor looking to reach the elusive ’opinion-formers’ of

the city.



Bond spoke to a contact at Guinness and pitched to him for a bit of

support.



The timing proved to be excellent as Guinness was planning to hold

sampling nights in Manchester for its new ’draft in bottles’ campaign. A

deal was done, more than 100 invites went out featuring Guinness

bottles,Bond’s guests got to sample a few free bottles and had the

chance to win a load of Guinness goodies.



An ad director Bond once worked for commented: ’He can get a sponsor for

his leaving bash but he couldn’t manage to get a bloody sponsor for our

student supplement.’



Got a potential sale of the week? E-mail Lexie.Goddard@haynet.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).