A nation awakes to the sounds of coughing, spluttering and cursing,
the smell of chewing gum and the unmistakable crunch of binge
Yes, it’s that time of year when we consign the treasured Zippo to the
desk drawer and shun 20 B&H for a packet of Wrigley’s.
But new year’s resolutions are good news for sales people, as nicotine
patch brand Nicotinell embarks on its annual advertising blitz.
One of the main beneficiaries is Virgin Radio, which has teamed up with
pharmaceutical company Novartis, the manufacturer of Nicotinell, for a
mammoth lung-cleaning drive.
The pounds 150,000, three-month campaign, running until mid-March,
extolls the virtues of a smoke-free existence with the helping hand of
Nicotinell’s patches, mint chewing gum or lozenges.
Steve Taylor, group enterprise director at Virgin parent Ginger Media,
says recent figures show that 70 per cent of smokers want to give
So Virgin is broadcasting a Nicotinell-sponsored series of features
stressing the dangers of smoking and the medical and financial benefits
Listeners who are really at their wits’ end can also visit a website
featuring tips for people who are trying to give up.
As for the other 30 per cent who can’t be arsed - pass the Camels, it’s
time for a fag break.