ANALYSIS: SALE OF THE WEEK

OK, so it’s another press Sale of the Week (come on you TV, internet and radio sellers, get on the phone with your clever deals) but it’s such a beauty it had to go in.

OK, so it’s another press Sale of the Week (come on you TV,

internet and radio sellers, get on the phone with your clever deals) but

it’s such a beauty it had to go in.



Last Wednesday, Times 2 contained an article on the ups and downs of

owning a dog. The journalist talked of her decision to buy a pooch from

Battersea Dogs Home and the adjustments she had to make when Molly moved

in. There, sitting in the bottom right-hand corner of the page, was a

solitary ad for the National Canine Defence League. The bright yellow ad

read: ’Like to give a dog a home?’ and ’A dog is for life’.



Times agency sales executive Nick Chapman and Booth Lockett Makin media

executive Alex Reynolds can claim the credit. ’I was made aware of the

piece and thought it would be perfect,’ said Reynolds. ’Newspapers are

often reluctant to run advertisements that small, especially if it is

colour, so it was tricky to pull off. I’ve sent the client a voucher

copy and I’m waiting for the reaction but I think they’ll be happy.’





Got a potential sale of the week? E-mail lexie.goddard@haynet.com



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