ANALYSIS - SALE OF THE WEEK

They say that behind every great sale is a great relationship, and Peugeot’s sponsorship of a stand at the upcoming Cosmopolitan Show certainly proves that.

They say that behind every great sale is a great relationship, and

Peugeot’s sponsorship of a stand at the upcoming Cosmopolitan Show

certainly proves that.



Cosmo’s audience of young, upwardly mobile women is perfect for the car

manufacturer’s marketers, who are looking to sell the cheeky little

Peugeot 106 to exactly this audience. Lorraine Adams, show director, and

Chris Grimes, sales development manager, came up with the idea of

Peugeot running a competition to offer visitors to the show the chance

to win one of the motors. The winner will also be paid to drive to the

European destination of her choice.



The competition will link neatly back to Cosmopolitan, with the winner

getting the chance to write about her trip in the magazine.



Rod Philpot, marketing director at Peugeot, was impressed: ’Our

involvement with the show will turn the strapline ’the drive of your

life’ into reality, and bring synergy across our marketing activity. The

Cosmo Show and Peugeot 106 are a perfect match, combining style and

glamour and attracting young, fashionable women.’



Got a potential sale of the week? E-mail lexie.goddard@haynet.com



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