They say that behind every great sale is a great relationship, and
Peugeot’s sponsorship of a stand at the upcoming Cosmopolitan Show
certainly proves that.
Cosmo’s audience of young, upwardly mobile women is perfect for the car
manufacturer’s marketers, who are looking to sell the cheeky little
Peugeot 106 to exactly this audience. Lorraine Adams, show director, and
Chris Grimes, sales development manager, came up with the idea of
Peugeot running a competition to offer visitors to the show the chance
to win one of the motors. The winner will also be paid to drive to the
European destination of her choice.
The competition will link neatly back to Cosmopolitan, with the winner
getting the chance to write about her trip in the magazine.
Rod Philpot, marketing director at Peugeot, was impressed: ’Our
involvement with the show will turn the strapline ’the drive of your
life’ into reality, and bring synergy across our marketing activity. The
Cosmo Show and Peugeot 106 are a perfect match, combining style and
glamour and attracting young, fashionable women.’
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