ANALYSIS: SALE OF THE WEEK

Things got distinctly fruity over at Men’s Health publisher Rodale this month, when account manager Irene Thistle booked an advertisement for TopJobs.net.

Things got distinctly fruity over at Men’s Health publisher Rodale

this month, when account manager Irene Thistle booked an advertisement for

TopJobs.net.



In a superb example of, ahem, out-of-the-box thinking, Thistle pulled off

a classic Sale of the Week when she booked the online recruitment agency’s

well-known ’top bananas’ creative execution onto a page facing an article

entitled ’Penile dementia - 12 strange things the penis does.’ This

included amusing headlines such as: ’There’s a one-in-40,000 chance it’ll

turn to stone’ and ’When erect it bends like a banana’.



Men’s Health ad controller Rupert Turnbull said: ’We cover a range of

topics at Men’s Health, some of which are quite sensitive subjects.

However, this feature was pretty light-hearted and we thought booking the

bananas ad in that slot would be a bit of fun. It’s attracted a lot of

attention and that means the client gets noticed and credited with having

a sense of humour and creativity.’



The advertisement was booked in conjunction with Bob Hill, director of TCS

Media in the North.





Got a potential sale of the week? E-mail Lexie.Goddard@haynet.com



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).