ANALYSIS: Sale of the week

’They can take our TV spots, but they’ll never take our freedom!’ Channel 5’s sales team were raising their battle-axes in victory last week after conducting a clever bit of selling around the screening of its peaktime Tuesday movie Braveheart.

’They can take our TV spots, but they’ll never take our freedom!’

Channel 5’s sales team were raising their battle-axes in victory last

week after conducting a clever bit of selling around the screening of

its peaktime Tuesday movie Braveheart.



Account director Pauline McGrath, of the brave Highland clan McGrath,

persuaded MediaVest’s broadcast director Nick Theakstone to place a

special Scottish version of its Miller beer advertisement into the

commercial break during the film. Agency buyer Mark Bignall went ahead

and booked the slot.



Channel 5’s sales assistant Michelle Sanders also did her bit for the

battle of the TV sales houses by selling the first ad break slot to

account director Gayle Noah at MindShare for her client Kit Kat.

Braveheart flowed almost seamlessly into the Kit Kat commercial, which

opens on a tranquil Loch Ness and finishes with the famous strapline,

’Have a Break, Have a Kit Kat.’



Leader of the rebels - Channel 5’s sales director Nick Milligan - should

treat his swarthy swordsmen to a celebratory feast of porridge, haggis

and mead.



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