Ananova picks Lowe and Media Planning to handle pounds 6m drive

Ananova, the real-time news and information service, has appointed

Lowe Lintas and Media Planning Group to its pounds 6 million creative

and media accounts.

Lowe and Media Planning were hired on the strength of their work for

Orange, of which Ananova is a subsidiary. The agencies will report to

the marketing controller, Gavin Forth, who joined Ananova last month

from Boots.

The appointment comes after the client called off a competitive review

for the task last October, having seen presentations from several


Ananova will continue to work with Michaelides & Bednash, which it hired

last October, on brand development and communications ideas. However,

Media Planning will handle media planning and buying.

Forth said: 'This will be our biggest awareness campaign yet. We need to

tell consumers about the services we offer and establish us as a brand

leader in mobile news delivery. Ultimately, we're looking to Lowe and

Media Planning to make Ananova a part of people's lives.'

Chris Thomas, the chief executive of Lowe, added: 'We are delighted to

be working on a forward-thinking brand and relish the task of

introducing Ananova to a wider audience.'


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).