Anarchy in the UK banking sector! Virgin sexes up money with Pistols themed cards

Virgin Money has ramped up efforts to make finance more attractive with a Sex Pistols illustrated credit card.

Virgin Money: sexing up finance with punk rock themed cards
Virgin Money: sexing up finance with punk rock themed cards

The bank brand has rolled out an exclusive range of cards, available from today in provocative "Never Mind the Bollocks" and "Anarchy in the UK" album artwork designs. 

The illustrated credit cards have been rolled out thirty eight years after the Sex Pistols first signed to Virgin Records, part of the Branson empire. The move is designed to "celebrate Virgin’s heritage and difference."

"For a long time now, UK banks have all been the same. They have the same products, the same services and the same attitude towards customers. At Virgin Money, we are aiming to change that," said Michele Greene, director of cards at Virgin Money.

sex pistols sex pistols

"The Sex Pistols challenged convention and the established ways of thinking - just as we are doing today in our quest to shake up UK banking," she claimed.

Richard Branson added:"The Sex Pistols are an iconic band and an important part of Virgin’s history. Virgin Money is a bank that can be proud of its past, and I love the fact that the team have chosen to celebrate it in this way."

"Even after nearly 40 years, the Sex Pistols power to provoke is undimmed, and we are still being asked to censor the word bollocks in our advertising."

Check out the latest from our Thinkers

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published