Anchor "life of our kitchen" by CHI & Partners

Anchor is launching a 60-second TV ad that celebrates the butter brand’s place in British kitchens. The spot, created by CHI & Partners, shows some of the incidents that have taken place in one family’s kitchen over the course of 30 years. The ad, which launches tomorrow (Friday), will be supported by outdoor and print activity. It was created by Jim Bolton. Micky Tudor was the creative director on the ad, which was directed by Tom Tagholm through Blink.