Anchor 'sheds' by CHI&Partners

CHI&Partners has unveiled its latest work in their "Free-range butter company" campaign for Anchor.

The commercials are born out of the claim that only Anchor cows are free to roam outside whenever they choose.

The films have been crafted out of Fuzzy Felt, giving them a low-tech, home-made feel.

In order to make the campaign, the agency used an incredible 16,651 pieces of felt.


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