Andrex consolidates digital account with JWT

JWT London has picked up the UK digital account for Andrex, the Kimberly-Clark toilet-tissue brand.

Andrex: hands digital account to JWT
Andrex: hands digital account to JWT

The brand put the business up for pitch last month as part of a statutory review process. The digital account, including social media, moves from WCRS, which had handled the business for the past four years but withdrew from the pitch process.

WCRS was responsible for launching a digital campaign across Andrex’s Facebook page that increased its "likes" from 300 to 300,000 in 18 months.

JWT London already handles Andrex’s advertising account. In September it relaunched a real puppy mascot for the brand as part of a one-off £2m campaign to celebrate Andrex’s 40th birthday.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Marks & Spencer moves ad account to Grey London
Share

1 Marks & Spencer moves ad account to Grey London

Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published