Andy Blackford, the leading integrated creative figure, is to join
Grey Direct as creative director. He will replace Lloyd Hancock, who is
leaving the agency by mutual agreement.
Blackford, who is charged with improving Grey Direct’s creative output,
has been freelancing since 1996 when he left the DMB&B-owned promotional
marketing agency, IMP, where he was executive creative director.
Grey Direct’s managing director, Nick Crossman, commented: ’Andy’s
appointment is an affirmation of our policy of building brands
Blackford started out above the line and co-founded the award-winning
agency, Impact FCA, in the early 90s. He has conducted audits of
agencies’ creative arrangements and advised on recruitment and
production issues during his stint as a freelance. He commented: ’It’s
high time I got a proper job and put my money where my mouth is.’