Andy Murray stars in day-in-life viral

Tennis player Andy Murray has teamed up with his racket sponsor Head to launch a viral encouraging his fans to interact with him during Wimbledon via Head's Facebook page.

Andy Murray: stars in Head viral
Andy Murray: stars in Head viral

The viral, called 'Get Closer', is the first part of Head's Facebook campaign and launches this week.

The light-hearted film follows the tennis star at home, on the court and even in the shower as he interacts with his fans.

It has been created by German agency Aimaq Stolle.

If users choose to like the page they can gain access to exclusive content, prizes and Murray's tweets throughout Queens and Wimbledon.

Users can also send personsalised messages to Murray via the page. Murray will then choose his favourites, which will then be emblazoned on the tennis racket bag he takes onto court during the tournament.

Head will also run daily competitions that offer the chance win tennis equipment signed by Murray.

Murray said: "The viral was great fun to make and there are plenty of random characters that crop up throughout, I definitely haven't had too many days like that. In the lead-up to and during Wimbledon it really means a lot of me to have support and encouragement, it makes a big difference on the court."