The International Fund for Animal Welfare is trying to pressure
Tony Blair into introducing a ban on fox hunting with a press and poster
campaign, which will run during the Labour Party conference in
The ads, produced by Springer & Jacoby International, will also appear
around the Scottish Parliament to coincide with this week's
The 48-sheet executions feature the word "fox" with the "x" represented
by a red cross in a ballot box. Copy points to the Government's as-yet
unfulfilled pledge to ban hunting with dogs with the line: "We have your
word Tony. Now vote for the ban."
A press execution, which will appear in the conference brochure and the
Westminster journal The House repeats the promises made by Blair on the
issue with copy flowing in the shape of a "U".
The campaign attempts to push a hunting ban to the top of the political
agenda, after last year's bid fell foul of Parliamentary deadlines.
The poster ads were written by Ben Carson and art directed by Elliot
Harris. The press execution was written by Thomas Chudalla and art
directed by Tony Hector. Media planning and buying is by Bygraves
Bushell Valladares Sheldon.