Animal resurrected in new Peperami TV ad

LONDON - Lowe London has resurrected the animated character 'Animal' in a new TV campaign for Peperami, aimed at meat-snacking males.

The campaign, which launches today, sees Animal flitting between tenderness and maniacal anarchy.

Lowe London has created two executions - ‘Tender’ and ‘Exfoliate’ - which revive the old strapline ‘Peperami.  It’s a bit of an animal’.

In ‘Tender’, Animal laments on how people view him as a ‘bit of a meat head’.  Then he suddenly tears a chunk of his body out to show how tender he really is. 

In ‘Exfoliate’, Animal is shown moisturising his body with apple sauce to keep tender. 

Once again, his character switches, and he exfoliates by shredding himself in a waste disposal unit in a kitchen sink.

Recent ads have focussed on its quality and used computer-generated animation. 
 
Credits

Project name
Tender and Exfoliate
Client
Noam Buchalter, marketing manager, Peperami
Brief
Remind blokes that Peperami is the perfect snack for them
Creative agency
Lowe London
Planner
Justin Pahl
Copywriter
Seb Housden/Ben McCarthy
Art director
Seb Housden/Ben McCarthy
Media agency
Mindshare
Media planner
Luke McGann
Production company
Passion Pictures
Director
Darren Walsh
Post-production
Passion Pictures
Audio post-production
Gary @ 750mph
Exposure
TV

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published