Anna Jones: Magazines got under my skin

Anna Jones, the chief executive at Hearst Magazines UK, describes that being appointed her current role "was a dream come true".

Anna Jones: the chief executive at Hearst Magazines UK
Anna Jones: the chief executive at Hearst Magazines UK

Magazines have been an important part of my life from early on. Growing up in rural Yorkshire, my Mum driving me to pick up a copy of Jackie was a big part of my week. I later graduated to borrowing her copies of Marie Claire and Cosmopolitan.

These brands showed me a different, bigger, more exciting world. They also got under my skin in a way that was hard to define at the time, but which I now realise felt like belonging to a club; one that opened up a world of new horizons.

I still feel like that now, and I’ve worked in the industry much of my career, starting off in marketing at Emap. Emap was a very confident and "can do" business, and it gave me a brilliant grounding.

I then spent the next few years at Hachette, working as marketing director on fantastic brands like Elle, Red and Digital Spy. I was lucky enough to be sponsored by an inspiring chairman who kept giving me new challenges, firstly running our digital division, and then heading up strategy for the company.  

I think the breadth and scope of those roles, combined with having an excellent mentor, stood me in good stead for my role at Hearst.

Getting the role as chief operating officer at Hearst, and then becoming chief executive, was a dream come true for a magazine nut like me.

Our job is to grow Hearst brands like Good Housekeeping and Cosmopolitan in the right direction, whilst continuing to provide our audiences with brilliant content however they choose to consume it.

The theme of International Women's Day 2015 is "Make It Happen'. Throughout this week Campaign will be running pieces about how leading women in the industry have "made it".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More