The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times.
The YouTube film, by The Communications Agency, features schoolchildren wearing David Cameron masks. It is being promoted through a social media campaign targeting secondary schools.
The work was created by Rob Hainsworth and Michelle Pegg, and directed by Oliver Kember through Chrome Productions.