Bloomberg Television’s sales director Anne O’Neil has quit the
O’Neil has announced she is putting her career on hold to bring up her
Her replacement is Trevor Fellows, who joins from the publisher
Euromoney Institutional Investor, where he worked as associate publisher
for nine years.
Fellows will focus on pulling in advertising from banks, insurance
companies and management consultants by offering TV packages to lure
marketing directors and agencies away from print.
He has already recruited ad executive Julian Bradshaw, also from
Euromoney Institutional Investor, who will handle pan-European sales on
Bloomberg’s UK and Continental channels.
The team sells to agencies and clients. The German channel has so far
proved the most profitable in terms of ad revenue.
Bradshaw said: ’We want to position ourselves as the FT of the broadcast
world. Our target viewers are mostly high-earning private individuals
aged 24-55, who have share portfolios.’
Regular advertisers include JP Morgan, Deutsche Bank and the
pharmaceuticals company Aventis.
The financial news channel is carried on Astra as well as 24 hours a day
on Sky digital in the UK.