Anne O’Neil resigns Bloomberg post

Bloomberg Television’s sales director Anne O’Neil has quit the company.

Bloomberg Television’s sales director Anne O’Neil has quit the

company.



O’Neil has announced she is putting her career on hold to bring up her

two children.



Her replacement is Trevor Fellows, who joins from the publisher

Euromoney Institutional Investor, where he worked as associate publisher

for nine years.



Fellows will focus on pulling in advertising from banks, insurance

companies and management consultants by offering TV packages to lure

marketing directors and agencies away from print.



He has already recruited ad executive Julian Bradshaw, also from

Euromoney Institutional Investor, who will handle pan-European sales on

Bloomberg’s UK and Continental channels.



The team sells to agencies and clients. The German channel has so far

proved the most profitable in terms of ad revenue.



Bradshaw said: ’We want to position ourselves as the FT of the broadcast

world. Our target viewers are mostly high-earning private individuals

aged 24-55, who have share portfolios.’



Regular advertisers include JP Morgan, Deutsche Bank and the

pharmaceuticals company Aventis.



The financial news channel is carried on Astra as well as 24 hours a day

on Sky digital in the UK.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).