Not to everybody's taste, but absolutely impossible to ignore. Wayne Rooney isn't the most aesthetically pleasing of human beings at the best of times, but get him to pull a screaming (agony or ecstacy, we're still not sure) face, stretch wide his arms and then daub a cross on him in blood, fist to oustretched fist, forehead to belly button, and you have an image that is nightmarishly compelling. Nike hoped this crude exploitation of Christian iconography would stir up a storm, but the protests were strangely muted, just like some of Nike's boys in the World Cup, as it goes.
Art directors: Chris Groom, Stuart Harkness, Guy Featherstone
Writers: Chris Groom, Stuart Harkness
2. VIRGIN ATLANTIC, "BANANA", RAINEY KELLY CAMPBELL ROALFE/Y&R
Banana as an airliner. Why? Because you're worth it, obviously. But also because Virgin Holidays now offers flights from Manchester direct to Barbados. Banana ... Barbados. Do you see? Each year's list of the best posters features at least one that derives much of its power by seeking to reward the audience for its cleverness. Usually it comes courtesy of The Economist - and, indeed, this one borrows much of the advertising visual style from The Economist. That red background, for instance. And the simplicity of the art direction.
Art director: Rob Messeter
Writer: Mike Crowe
3. THE ECONOMIST, "SPARKS AND MENSA", ABBOT MEAD VICKERS BBDO
Talk of the devil. Ominously, there were mutterings in the ranks at this year's Campaign Poster Awards when The Economist scooped its customary armful of gongs. Hadn't the iconic AMV formula long-since passed its sell-by date? Clearly, it hadn't. The judges would like to point out that this one breaks new ground in that it involves a spoonerism as well as a pun.
Art director: Mark Fairbanks
Writer: Mark Fairbanks
4. CHANNEL 4, "SHAMELESS 3", 4CREATIVE
Frank Gallagher (aka David Threlfall), roaring drunk, colourful, angry, self-pitying, the biggest kid from the most dysfunctional family from the country's worst estate, makes off with the Channel 4 logo. Well, he would, wouldn't he?
Art director: Tom Tagholm
Writer: Tom Tagholm
5. TATE BRITAIN, "HUNGOVER", FALLON LONDON
Part of a classy, typographically cool campaign that proved, at least in the outdoor arena, that the art of the copywriter isn't dead. The pastel tone chosen for the typesetting is actually very soothing if you do genuinely have a hangover. Which is thoughtful.
Art director: Richard Flintham
Writer: Juan Cabral
6. MORE4, "HAPPY ENDING", DDB LONDON
You've drawn the short straw in the world of look-a-likes if you are a dead ringer for Adolf. There is, however, the consolation of an ad campaign now and again.
Art director: Nick Allsop
Writer: Simon Veksner
7. TROPICANA, "PRESSED" DDB LONDON
More DDB, but in a more Laura Ashley frame of mind this time.
Art director: Emer Stamp
Writer: Ben Tollett
8. HARVEY NICHOLS, "BEANS", DDB LONDON
The moral of this is that shoes are very expensive at Harvey Nicks. Or, alternatively, that beans are very cheap. We're not entirely sure.
Art director: Justin Tindall
Writer: Adam Tucker
9. GREATER LONDON AUTHORITY, "1 LONDON", NITRO
The Campaign Readers' Award went to this one at this year's Poster Awards. We're not sure why - although we're not questioning the taste or judgment of the Campaign readership, you understand.
Art directors: Neil Richardson, Olly Farrington
Writers: Olly Farrington, Neil Richardson
10. VISIT LONDON, "SEAHORSE", RAINEY KELLY CAMPBELL ROALFE/Y&R
There is something reminiscent of the 60s rock festival poster about this one. Which is nice.
Art director: Neil Durber
Writer: Ben Hartman.