Anomaly picks up Freeview creative account

Freeview, the free-to-air TV platform, has appointed Anomaly to handle its creative account.

Freeview: advertising account moves from Leo Burnett to Anamoly
Freeview: advertising account moves from Leo Burnett to Anamoly

The agency fought off competition from Karmarama and 101 at pitches which took place after Easter last month.

Adam & Eve/DDB was also shortlisted but pulled out of the process, which kicked off in February and was run by AAR.

Leo Burnett is the incumbent on the account. The agency picked up the business in 2011, when it was reported to be worth £12 million.

Last year Freeview launched Freeview Play, a video-on-demand and catch-up TV service, in October.

Owen Jenkinson, the marketing director at Freeview, said: "We're thrilled to be working with Anomaly who demonstrated excellence in strategy, comms planning and creativity throughout the whole process.

"We look forward to working with them to help make Freeview Play the new normal way of watching TV."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More