Anomaly unveils its first global Diesel campaign

LONDON - Anomaly is launching its first work for Diesel, a campaign that encourages consumers to "be stupid".

Diesel: 'stupid' campaign by Anomaly
Diesel: 'stupid' campaign by Anomaly

Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project basis.

The campaign, entitled "be stupid", was devised in collaboration with Diesel's creative team, and encompasses press, outdoor, digital and viral activity.

The online film aims to recruit people with a creative cause who will then be selected to appear in an online music video, due to be shot in February.

Users will be able to click on items of Diesel clothing worn by performers in the video, which will connect them to the Diesel online store. The performers' images will also be linked to their MySpace pages. 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).