'Another dating website? Thank God!'

Christian Connection, the dating site for Christian singletons in the UK, is urging people to throw off the shackles of trying to find like-minded people through conventional methods and to turn to its site to get lucky in love.

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The slightly tongue-in-cheek posters will appear on London Underground and happily play with people’s perceptions of Christians with straplines such as "Christians make better lovers."

Brand: Christian Connection

Client: Jackie Elton, founder, Christian Connection

Agency: Noah

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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