Anthony Nolan beatboxes about blood cancer in online ad

Anthony Nolan, the blood cancer awareness charity, has launched an online ad campaign to encourage men to donate bone marrow.

The campaign, "Make some noise about blood cancer", has launched online with a 60- and 30-second film.

The film, created by Albion, features beatboxer Bass6 onstage in front of a live audience, creating different sound effects on his mic for different words that appear on a screen.

When the words "blood cancer" appear, he says: "There is no music in blood cancer, but as long as it’s around, we have to make some noise about it. You could cure blood cancer simply by donating bone marrow."

The online campaign forms part of a wider initiative that will include radio and posters ads. Total Media handled the media planning and buying, and the film is being seeded by the7thChamber.

Creative director on the ad was Hemant Jain, who worked alongside creatives Debs Gerrard and Laura Muse. Stitch That was the film production company, and it was directed by Martyn Thomas.

Chrystyna Chymera, marketing manager at Anthony Nolan, said: "We wanted to create a campaign that really engaged young men and motivated them to join the bone marrow register."


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More