Anti Smoking AMV BBDO

The latest government bid to get smokers to quit targets those who aren't motivated by fears for their own health. Instead, it shows children who have lost parents to smoking-related diseases, as well as a mum who must tell her children she has been diagnosed with lung cancer. A quietly thought-provoking campaign by Abbott Mead Vickers BBDO. Written by Mary Wear and art directed by Andy McKay with media planning is by PHD and the buying is through COI Communications.