Antidote wins £7m Hastings Direct job

Hastings Direct, the insurance company, has appointed Antidote to handle its £7 million advertising account.

Hastings Direct: hands £7m ad account to Antidote
Hastings Direct: hands £7m ad account to Antidote

The agency won the business after a three-way pitch against St Luke's and Johnny Fearless. The review, which began in August, was handled by Creativebrief.

The appointment comes as the brand looks to build its profile after a four-year TV advertising hiatus. It had preferred instead to concentrate on developing its business through aggregators.

Hastings Direct's last TV campaign launched in 2008 and was created by the integrated agency Story. The ad included a cartoon knight and its brand mascot, Harry. It featured the strapline: "Do your thing."

Hastings Direct currently works with Rapp on its media planning and buying, as well as some direct marketing projects. That relationship is unaffected by the review. Hastings has also previously worked with MediaVest Manchester on SEO.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published