Anyone can be creative if they eliminate their fear, says Peter Himmelman

NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.

Peter Himmelman: tells the Advertising Week audience to shake off their fear (picture credit: Robert Scoble via Flickr)
Peter Himmelman: tells the Advertising Week audience to shake off their fear (picture credit: Robert Scoble via Flickr)

Peter Himmelman, the singer, songwriter and chief executive of creative workshop firm Big Muse was speaking at Advertising Week in New York on Tuesday.

He said: "The idea that there are creative people and non-creative people is wrong."

Himmelman was offering "Rock star wisdom for advertising rock stars" and was joined on stage by Rob Schwartz, the TBWA Worldwide global creative president.

Himmelman said: "Creativity is the ability to eliminate fear and be with people in the moment. It is important to understand the difference between fear and anxiety and creative tension."

Using a character called "Marv" to illustrate the voice people hear in their heads that holds back creativity, Himmelman explained: "Rather than face abandonment, we listen to the voice instead of killing him and say 'Thank you, Marv, for covering my ass'. Creativity is what naturally occurs when our fears obey us, but it is not a talent and skill set, but about being free and the sort of person who is alive."

The Grammy and Emmy nominee also discussed the importance of improvisation to the creative process, whipping out his guitar on stage and making up songs on the spot based on subjects offered by the audience.

Suggestions included Colorado, the White House security breach and Schwartz's beard.

He told the audience there is no greater motivator to creativity than a paycheck and a time scale.  

 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More