AOL hands roles to Goviral executives

AOL, the web portal, has appointed Rene Rechtman, the chief executive of Goviral, to the newly created role of managing director of AOL Advertising Europe.

Aviet: new managing director of AOL Advertising UK
Aviet: new managing director of AOL Advertising UK

It has also appointed Luke Aviet, the managing director of Goviral, to the role of managing director of AOL Advertising UK.

The creation of the new roles at AOL follows its acquisition of Goviral, the video distribution network, earlier this year.

Rechtman, who was the chief executive at Goviral for two years, will be responsible for the European advertising and revenues of AOL Advertising and Goviral.

He will report directly to Kate Burns, the senior vice-president of sales and operations at AOL Europe.

Aviet will report to Rechtman and be responsible for, Goviral and AOL Advertising in the UK.

The new appointments are designed to help integration across the businesses.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).