AOL Time Warner to hold off integration after Pittman quits

AOL Time Warner's vision of having its new and old media components as equal partners has been put on ice following the departure of Bob Pittman, the chief executive of the AOL division.

Pittman, who was also AOL Time Warner's joint chief operating officer with Richard Parsons, had been the most strident advocate of integrating AOL and Time Warner's division. However, his departure leaves the traditional media Time Warner division as the dominant partner.

The advertising recession effectively put an end to Pittman's ambitions that had surfaced when AOL paid $160 billion to take over Time Warner.

The first 18 months of the merged company's existence have not been particularly harmonious, as it has struggled to convince the financial community that its combined business is worth more than the sum of its parts.

Following Pittman's departure, Parsons has promoted a number of executives from the Time Warner side of the business. Don Logan, the head of Time Inc, and Jeffrey Bewkes, the chairman of HBO, have taken on broader operational roles, leading to speculation that the company will retreat from the integration model envisaged by Pittman.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).