The new operation, called the Global Client Solutions division, will be headed by Jonathan Davies, who is moving from MindShare, where he was a managing partner.
Davies will be employed by Time Warner's Turner Broadcasting division.
He will report to Kevin Razvi, the executive vice-president of advertising sales, and David Dickman, the executive vice-president of entertainment advertising sales. He will work across the entire AOL Time Warner group, with responsibility for setting up offices in London and Hong Kong.
Razvi said: 'This isn't an inventory sell across the group, it's coming up with value enhancing solutions for our clients, while developing new business opportunities for us. Jonathan's ability to look at large bits of business and piece together solutions for them, as well as his strong business background, made him ideal for the job.'
The media giant has begun to develop media packages across the Time Warner group, as a recent deal with Credit Suisse illustrated. The financial company sponsored Time Warner's business programming features, as well as incorporating its advertising on to a number of the company's web properties and magazines. Davies, however, will work on extending these deals and increasing the opportunities for advertisers across AOL's properties.
Davies is expected to take up the new role shortly. He was made a managing partner at MindShare in 1999 after a restructure under the managing director, Simon Rees. He was previously at the marketing consultancy Dolphin.