AOL UK launches new sports site as Fanhouse replacement

AOL UK has launched a new sports site in partnership with Sporting Life, the Sky-owned sports website, for news, reviews, fixtures and results.

AOL UK: launches sports site
AOL UK: launches sports site

AOL Sport, launched today, replaces AOL's defunct sports site Fanhouse, which AOL announced it was closing in July this year.

It will cover sports including football, tennis, rugby, golf, horseracing, cricket, boxing and the Olympics and launched with ads from HMV and Storage King.

Sporting Life already has a relationship with AOL, having provided fixtures and results for Fanhouse.

It will also be integrating its betting service, Sky Bet into AOL Sport, offering a free £30 matched bet for new customers who sign up through the site. 

The new site is also able to accommodate AOL's 'Devil' premium ad format.

The launch comes days after AOL launched a new finance site, AOL Money, to replace WalletPop and DailyFinance.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More