AOL UK signs up with ABC to certify delivery of web ads

- AOL UK has announced that ABC //electronic, in conjunction with the US's ABC Interactive, will provide independent ongoing audits of advertisements delivered on the AOL UK proprietary network and AOL UK's two web-based properties, its portal site aol.co.uk and its search engine, AOL NetFind.

- AOL UK has announced that ABC //electronic, in conjunction with the US's ABC Interactive, will provide independent ongoing audits of advertisements delivered on the AOL UK proprietary network and AOL UK's two web-based properties, its portal site aol.co.uk and its search engine, AOL NetFind.

AOL UK will work with ABC //electronic which will endorse and verify ABC Interactive's audits. The initial audit run by ABC Interactive reviewed AOL's ad delivery and record-keeping systems and found them to fairly represent actual activity.

Ian Maude, Head of Advertising at AOL UK, said: "As the UK's number one Internet and online service provider, we need to supply our advertisers with independently audited reports. We anticipate that, in future, all advertisers will insist on third-party approved and audited reports for their online advertising."

He went on: "Our relationship with ABC Interactive in the US and ABC //electronic in the UK demonstrates AOL's determination to raise standards of reporting and making this medium more accountable."



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).