AOL's Perry appointed at Goviral

LONDON - AOL's former advertising sales director Sarah Perry has joined Goviral in the new role of client and agency director, three months after leaving the technology giant.

Perry: joins Goviral in new role
Perry: joins Goviral in new role

Perry left AOL at the end of January, along with UK managing director Michael Steckler, as part of the company's voluntary redundancy programme. At Goviral, she will be responsible for driving online branded content distribution.

At AOL, Perry ran the business's UK and pan-EU agency and category advertising sales. She will now be responsible for overseeing Goviral’s relationships with global clients, and for strengthening agency partnerships.

Goviral chief executive René Rechtman said UK agencies were an important strategic priority, as key clients increasingly saw branded video content as the hub of their media plans.

Rechtman added: "Sarah has the experience and profile to further develop relationships with agencies and advertisers, and her commercial understanding of the space will benefit our clients and Goviral’s continuing growth."

Set up in 2005, Goviral now has operations in the UK, Denmark, Sweden, France and Germany, and distributes branded content for clients including Nokia, Coca Cola and Vodafone.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published