AOP Summit: Spotify chief denies Coca-Cola stake talks

Spotify's UK chief has denied rumours that the site is in negotiations to sell a stake in the company to Coca-Cola.

Spotify: managing director denies Coca-Cola stake talks
Spotify: managing director denies Coca-Cola stake talks

It was reported yesterday that Coca-Cola is in the early stage of discussions to buy a stake in the online music streaming site.

It follows a strategic partnership between the two companies announced in April, which includes Spotify providing the technology for Coca-Cola’s music activity and Coca-Cola integrating Spotify into its Facebook timeline.

At the AOP summit today (12 October), Marketing asked Chris Maples, managing director at Spotify UK, if such a move would compromise to site's ability to attract advertising from other brands.

Maples said: "I would never agree to do anything that would compromise our ability to do stuff with brands. First off, there is no founding in this rumour and we don't know where it came from. We have a great partnership with Coke [...] and we continue to work with other beverage brands."

Earlier in the panel session, discussing the future of ad sales, Maples said Spotify was spending "most of [its] time doing interesting brand partnerships" and talking direct to agencies.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).