APA calls on Audit Office to investigate Red Bee Media

London's production sector is putting renewed pressure on the BBC over the favoured status of Red Bee Media by calling on the National Audit Office to investigate whether the arrangement is a waste of licence-payers' money.

Steve Davies: APA chief executive
Steve Davies: APA chief executive

The Advertising Producers Association is leading the charge, the latest in a protracted dispute involving Red Bee, which was previously the BBC's in-house production facility before it was aquired by Macquarie, the Australian bank.

The APA said Red Bee's contract to produce BBC promotions is anti-competitive and its practice of "borrowing" talent from production companies is no longer appropriate.

It claims 90% of its members are now unwilling to lend directors to Red Bee and that a number of MPs have agreed to ask questions in the Commons about the monopoly granted by the BBC to Red Bee to produce its on-air promotions.

Steve Davies, the APA chief executive, said: "Best value for licence-fee payers cannot be achieved by using a single supplier to whom the BBC has granted a monopoly."

A BBC spokesman said: "We are surprised to learn the APA is taking this course of action rather than approaching us directly. The BBC's contract with Red Bee has been independently benchmarked and delivers excellent quality and value to licence payers."

Andy Bryant, Red Bee's creative director, declined to comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published