THE APG CREATIVE PLANNING AWARDS 1997: BELOW-THE-LINE CAMPAIGN

Silver
Winner: Levi’s I-Candy
Agency: Bartle Bogle Hegarty
Planner: Jim Carroll
Creative Director: John Hegarty
Art Directors: Mark Hurst, Adam Chrappe, Brian Cooper
Copywriter: David Bryant, Matthew Saunby, Jason Stuart
Client: Levi Strauss & Co
Product: Levi’s 501

Silver

Winner: Levi’s I-Candy

Agency: Bartle Bogle Hegarty

Planner: Jim Carroll

Creative Director: John Hegarty

Art Directors: Mark Hurst, Adam Chrappe, Brian Cooper

Copywriter: David Bryant, Matthew Saunby, Jason Stuart

Client: Levi Strauss & Co

Product: Levi’s 501



Planning investigated the roles advertising could play on the Internet

and decided the answer was ’weird shit’. The result has been so

successful that a second wave of I-Candy has been planned.



Commendation

Winner: RAC

Agency: Lowe Direct

Planners: Ian Taylor, Mike Welsh

Creative Directors: Steve Broadhurst, Simon Plent

Art Director: Darran Fry

Copywriter: John Taylor

Client: RAC

Product: RAC membership

Commendation

Winner: Oxo

Agency: J. Walter Thompson

Planner: David Bain

Creative Director: Jaspar Shelbourne

Art Directors/Copywriters: Jon Ashwell, Richard Copping

Client: Van den Bergh Foods

Product: Oxo gravy granules

Commendation

Winner: Audi

Agency: Limbo Planners: Carole Lowe, Catherine Ojakovah, Spenser McHugh

Creative Director: Steve Stretton

Art Directors: Steve Streton, Alasdair Welsh

Copywriters: Simon Antenen, Paul Fraser

Client: Audi

Product: Audi A3.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).