THE APG CREATIVE PLANNING AWARDS 1997: INTERNATIONAL CAMPAIGN

Gold
Winner: Electrolux
Agency: Bartle Bogle Hegarty
Planner: Nick Barham
Creative Director: John Hegarty
Art Director: Steve Hudson
Copywriter: Victoria Fallon
Client: Electrolux
Product: Airclean

Gold

Winner: Electrolux

Agency: Bartle Bogle Hegarty

Planner: Nick Barham

Creative Director: John Hegarty

Art Director: Steve Hudson

Copywriter: Victoria Fallon

Client: Electrolux

Product: Airclean



This campaign helped Electrolux position a vacuum cleaner on a health

platform. Research showed people disliked vacuuming and tended not to be

interested in manufacturers or ads.The planning proposal suggested

producing an ad about why you need to vacuum.



Silver

Winner: Wrangler

Agency: Abbott Mead Vickers BBDO

Planner: Richard Huntingdon

Creative Director: Peter Souter

Art Director: John Gorse

Copywriter: Nick Worthington

Client: VF Corporation

Product: Wrangler Jeans



Wrangler’s decision to adopt an ’authentic Western Jeans’ positioning

was important to the brand’s strategy. But no-one had been successful in

making it relevant for European buyers.The agency discovered rodeo was

the brand’s core truth. The ads feature rodeo as the ultimate of extreme

sports, distanced from the Western cliche but still delivering the

authentic Western jeans positioning.



Bronze

Winner: Harley-Davidson

Agency: Partners BDDH

Planner: Russell Lidstone

Creative Directors: John Dean, Simon Green

Art Director: Gary Robinson

Copywriter: Owen Lee

Client: Harley-Davidson Europe

Product: European brand campaign



Despite being one of the world’s top brands, Harley-Davidson was

fighting off numerous ’me too’ products in a competitive European

market. Partners BDDH capitalised on the aspirational value of the brand

for its campaign.



Commendation

Winner: Always

Agency: DMB&B

Planner: Liesa Bruce

Creative Director: Jeremy Pemberton

Art Directors: Suzi Warren, Georg Thesman

Copywriters: Tim Langford, Dave Burn

Client: Procter & Gamble

Product: Always



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).