THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN

Gold
Winner: Compaq computers
Agency: Bates Dorland
Planner: Vicki Holgate
Creative Director: Tim Ashton
Art Director: Carl Le Blond
Copywriter: Richard Russell
Client: Compaq Computers
Product: Compaq brand

Gold

Winner: Compaq computers

Agency: Bates Dorland

Planner: Vicki Holgate

Creative Director: Tim Ashton

Art Director: Carl Le Blond

Copywriter: Richard Russell

Client: Compaq Computers

Product: Compaq brand



The agency decided that advertising needed a new role to change how the

industry saw the price of computers (see Grand Prix entry, P3).



Silver

Winner: Interflora

Agency: Ammirati Puris Lintas

Planner: Rena Chatterjee

Creative Director: Nick Welch

Art Director: Geoff Knight

Copywriter: Antony Woodward

Client: Interflora

Product: Interflora



The challenge for Ammirati Puris Lintas was to produce advertising that

would persuade people in the habit of giving flowers in person to have

them sent instead; to change people’s feelings about the quality of

Interflora’s work; and to create a contemporary identity for the

brand.



Commendation

Winner: Rowntree’s

Agency: Ammirati Puris Lintas

Planner: Malcolm White

Creative Director: Nick Welch

Art Director: Nelson Taj

Copywriter: Joolz Sparkz

Client: Rowntree Nestle

Product: Rowntree’s Funshine Fruit Pastilles

Commendation

Winner: Clearasil

Agency: Euro RSCG Wnek Gosper

Planner: Joffy Conolly

Creative Director: Mark Wnek

Art Director: Nigel Rose

Copywriter: Dom Gettins

Client: Procter & Gamble

Product: Clearasil Lotion



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).