Feature

The APG Creative Strategy Awards Shortlist 2007: The six special prizes shortlist

BEST CREATIVE BRIEF
AOL (Grey)
Heinz Salad Cream (McCann Erickson)
Nike Air max (Wieden & Kennedy, Amsterdam)
BEST CHANNEL STRATEGY
Home Office Street Prostitution (RKCR/Y&R)
Lucozade Hydro active (M&C Saatchi)
BBC Radio 1 (Agency Republic)
Tate Britain (Fallon)

BEST USE OF RESEARCH
Lucozade Sport (M&C Saatchi)
Lucozade Hydro active (M&C Saatchi)
Wash & Go (Leo Burnett, Target)

BEST CONTRIBUTION TO THE THEORY AND PRACTICE OF PLANNING
Coca-Cola (Wieden & Kennedy, Amsterdam)
Tate Britain (Fallon)
Sainsbury's (Abbott Mead Vickers BBDO)
AOL (Grey)

BEST CONSUMER INSIGHT
Kleenex (JWT)
Corsodyl (Grey)
Nike Women (Wieden & Kennedy, Amsterdam)
Birds Eye (Bartle Bogle Hegarty)

BEST CAMPAIGN FROM AN AGENCY OUTSIDE CAMPAIGN'S TOP 30 ADVERTISING
AGENCIES
Xbox (Weapon 7)
BBC Radio 1 (Agency Republic)
The Learning Channel (The Martin Agency)

The APG wishes to thank the sponsors of the Creative Strategy Awards for their generous support

Grand Prix - 2CV - www.2cv.co.uk

Special prize for Best Creative Brief - The Mellor Partnership - www.mellorpartnership.com

Special Prize for Best Contribution to the Theory and Practice of Planning - Denise Williams - www.denisewilliams.co.uk.

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