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The APG Creative Strategy Awards Shortlist 2009: Special Prizes Shortlist - Inspiration awards

Best Understanding of Business
- Royal Mail (Abbott Mead Vickers BBDO)
- The economist (Abbott Mead Vickers BBDO)
- comparethemarket.com (VCCP Blue)

Best Understanding of Channels
- Kent County Council (M&C Saatchi)
- British Heart Foundation (Grey London)
- Nokia Supernova 7610 (Wieden & Kennedy)

Best Understanding of Brands
- Lynx (Bartle Bogle Hegarty)
- Stella Artois 4% (Mother)
- Johnnie Walker (Bartle Bogle Hegarty)

Best Contribution to the Theory and Practice of Planning
- Eurostar (Mother)
- Lynx (Bartle Bogle Hegarty)
- Volkswagen (Tribal DDB)

Best Understanding of Consumers
- Skcin (McCann Erickson)
- Forevermark (JWT Mumbai)
- Axe (Japan) (Bartle Bogle Hegarty Singapore)

SPECIAL PRIZES - SHORTLIST CRAFT AWARDS
Best Use of Numbers
- Royal Mail (Abbott Mead Vickers BBDO)
- Forevermark (JWT Mumbai)
- comparethemarket.com (VCCP Blue)

Best Paper from an Agency Outside the UK (and where the work did not run
in the UK)
- Home Office Street Prostitution (RKCR/Y&R)
- Lucozade Hydroactive (M&C Saatchi)
- BBC Radio 1 (Agency Republic)
- Tate Britain (Fallon)

Best Use of Research
- RSPCA NSW Australia (The Campaign Palace)
- BUPA (WCRS)
- Sony Net-Share Cam (Saatchi & Saatchi Sydney)

Best International Paper (where the work ran in at least four countries)
- Coca-Cola (Wieden and Kennedy, Amsterdam)
- Tate Britain (Fallon)
- Sainsbury's (AMV BBDO)
- AOL (Grey)

Best Creative Brief or Briefing
- The Economist (Abbott Mead Vickers BBDO)
- RSPCA NSW Australia (The Campaign Palace)
- Stella Artois 4% (Mother)

Best-Written Paper
- PG Tips (Mother)
- Xbox (Weapon 7)

Most Progressive Client
- The Learning Channel (The Martin Agency)
SPECIAL PRIZES SHORTLIST MISCELLANEOUS AWARDS
Best paper from an agency outside the UK (and where the work did not run
in the UK)
- Forevermark (JWT Mumbai)
- RSPCA NSW Australia (The Campaign Palace)
- Johnnie Walker (Bartle Bogle Hegarty)

Best International Paper (where the work ran in at least four countries)
- Nokia Supernova 7610 (Wieden & Kennedy)
- Xbox Halo 3 (McCann Erickson)

Freshest thinking
- Skcin (McCann Erickson)
- Axe (Japan) (Bartle Bogle Hegarty Singapore)
- Kent County Council (M&C Saatchi)
- RSPCA NSW Australia (The Campaign Palace)
- Forevermark (JWT Mumbai)
- PG Tips (Mother)

Most Progressive Client
- Eurostar (Mother)
- British Heart Foundation (Grey London)
- PG Tips (Mother)
- comparethemarket.com (VCCP Blue)
- The Economist (Abbott Mead Vickers BBDO)

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