APL appoints head of Europe

- Ammirati Puris Lintas has raided the BBDO network to fill its newly-created position of president of Europe.

- Ammirati Puris Lintas has raided the BBDO network to fill its newly-created position of president of Europe.

Chris Jaques, the chairman of BBDO Asia Pacific for the past two years, will take up the London-based post in early summer. He will have responsibility for 30 markets as one of three international presidents reporting directly to Philip Palazzo, APL's president of international operations.

The British-born Jaques has spent the last decade in Asia, rising to be president of Bates Asia from 1993 to 1997.

His appointment ends an 18-month search for a European head. It completes the network's line up of senior regional presidents. Gunther Saupe was appointed president of Latin America and the Carribean a year ago and Ian Creasey was made president of Asia Pacific in February.

Martin Puris, the network's chief executive, said the appointments were part of his strategy to put people he knows into senior positions -- rather than work with those he simply inherited when Ammirati & Puris merged with the Lintas network in 1995.

He said: "We spent a long time deciding who to put in the job. We were looking for talent and passion. Chris has ten years of experience in Asia, but he's from London so he comes from the right background. He's built very successful regions for Bates and BBDO and he understands the creative product."

Jaques' advertising career began in London, where he worked for D'Arcy MacManus & Masius and Lowe Howard-Spink. Under his stewardship Bates Asia was Asia's agency of the year in 1993 and 1996, and Asia's most creative agency of the year in 1996.


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