APL faces Ragú review in US

- Unilever is understood to be carrying out a review for the $15 million North American creative account for its Ragú pasta sauce business.

- Unilever is understood to be carrying out a review for the $15 million North American creative account for its Ragú pasta sauce business.

The review includes three Unilever roster agencies, including the incumbent Ammirati Puris Lintas, New York. The others are the two WPP agencies, J. Walter Thompson and Ogilvy & Mather, both also in New York.

The US review comes on the back of changes on the UK Ragú account, which O&M recently picked up from APL.

Presentations are thought to have taken place in the US last week and a decision is expected shortly. Ragú forms part of Unilever's Lipton Foods unit.





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