APL and Initiative net Timberland account

Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle its integrated advertising account.

Timberland, the outdoor shoes and clothing company, has appointed

Ammirati Puris Lintas to handle its integrated advertising account.



APL won the business, estimated to be worth between #3 million and #5

million across Europe, in a pitch against Lowe & Partners Europe. It

will work hand-in-hand with its fellow Interpublic shop, the US-based

Martin Agency, which is Timberland’s global agency.



Meanwhile, Initiative Media, which pitched with APL, has won

Timberland’s media planning and buying business. The account was

previously at New PHD.



Mark Cadman, APL’s client services director, said: ’Timberland is a

famous brand with tremendous product integrity and we are delighted to

be working with the Martin Agency. This assignment provides us with some

strategic challenges and the opportunity to communicate the power of the

brand through the line.’



Gordon Baird, Timberland’s UK managing director, said: ’Following a

review stimulated by the need to work with a sister agency of Martin, we

are delighted to confirm the appointment of APL and Initiative Media.

This should ensure consistent execution of Timberland’s brand

strategy.’



The US-based Timberland, which designs, manufactures and distributes

footwear, clothing and accessories, has four retail outlets in the

London area and is also distributed wholesale throughout the UK.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).