APL to rethink as Cracknell leaves

Andrew Cracknell, Ammirati Puris Lintas’s chairman, is taking a break from the industry after more than 30 years following his shock resignation this week from the Soho-based agency.

Andrew Cracknell, Ammirati Puris Lintas’s chairman, is taking a

break from the industry after more than 30 years following his shock

resignation this week from the Soho-based agency.



William Eccleshare, APL’s current chief executive, will replace

Cracknell as chairman while Chris Thomas, the agency’s managing

director, steps up to chief executive.



These appointments are effective from 1 November.



Cracknell, who joined the agency three years ago, will handle a creative

project for Martin Puris, APL Worldwide’s chairman and chief executive,

until he leaves the company at the end of 1998.



Puris commented: ’Some people’s pain threshold is lower than others.



Andrew has decided he’s had enough of the advertising business.



’When Andrew took the job, he said it would not necessarily be longer

than his contract. He now wants to explore other stuff.’



Puris admitted, however, that Cracknell’s departure was well timed:

’This couldn’t have come at a better time. We talked about it off and on

for a while. The management succession has been planned carefully. The

time is right and the agency is right.’



In an internal statement to APL’s staff, Cracknell said: ’After three

years here and several long and heart-searching conversations with

William, Chris and Martin - the first as long ago as April - I’ve

decided to hang up whatever it is chairpersons hang up and move on.



’In the immediate future, I’m going to undertake a project for Martin

which fascinates me and then leave the company at the end of the

year.’



Cracknell, 51, joined the agency in September 1995 following the painful

merger of SP Lintas with its sister agency, Lintas i (formerly Kevin

Morley Marketing).



His brief was to champion its creative output.



The new-look agency has had mixed fortunes, particularly with new

business.



Its main successes to date have been the Burger King and Compaq

wins.



However, it lost Compaq earlier this year following a global realignment

into DDB Needham.



Cracknell now intends to pursue other interests following his departure

including running in the London Marathon, writing and learning the jazz

piano.



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