Apollo tyres on hunt for creative agency

Apollo, the tyre manufacturer, is looking for a creative agency to handle its Vredestein brand.

Apollo tyres on hunt for creative agency

Vredestein, which currently works with J Walter Thompson Amsterdam, has contacted agencies directly with a request for information about a pan-European pitch. 

Apollo bought Vredestein, a Dutch company that was established in 1909, in 2009. 

Last year, JWT created a music video for United We Are by Dutch electro-house DJ Hardwell. The track was made using sounds and data from Spanish racing driver Carmen Jordá, who uses Vredestein tyres. 

JWT was appointed to handle advertising for both the Apollo and Vredestein brands in June last year, replacing two-year incumbent The Brooklyn Brothers. 

Mindshare won Apollo’s global media account in 2013.

Apollo did not respond to Campaign’s request for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published