Appeal to kids, sell to parents conference, speaker in the spotlight: Emilie Stephenson

Emilie Stephenson, brand manager, Innocent.

Appeal to kids, sell to parents conference, speaker in the spotlight: Emilie Stephenson

What kids trend is dominating your job at the moment?

In products - a trend for natural, convenient, seasonal products.

In media - trend for 'multiple screen' viewing (TV and online at the same time.

If you had one wish for your brand, what would it be?

Innocent kids to continue launching great products which help parents get goodness into their kids

If you had one recommendation for those looking to maximize the level of engagement with their children and parents, what would it be?

Make the activity relevant, easy access and fun!

Emilie will be speaking the ‘Quick Fire Case Study’ session.

4 December 2013, London, www.marketingtokidsconference.com

 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).