Apple drops plans to build its own self-driving car

Apple has reportedly torn up its plans to build a self-driving car.

Apple drops plans to build its own self-driving car

Hundreds of members of the team working on Apple's self-driving car, under the codename Project Titan, have left or been let go and its leadership is pursuing a new direction.

According to Bloomberg, the new leadership of the initiative has re-focused on developing an autonomous driving system that gives Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future.

Apple executives have given the car team a deadline of late next year to prove the feasibility of the self-driving system and decide on a final direction.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).