Apple iMessaging stickers include Mario, Pac-Man and...VCCP

Apple's latest iOS update brings stickers to its messaging service for the first time, meaning users can send each other graffiti-like images.

All business: VCCP has turned its founding principles into iOS 10 stickers
All business: VCCP has turned its founding principles into iOS 10 stickers

For the most part, these are fun images like Nintendo's Mario saying "Hi there!" and Pac-Man saying "Call me!".

But ad agency VCCP is bringing its own niche brand of LOL to the table with sticker versions of its agency principles. 

These include: "Be on time", "be agile" and "be responsible". Such larks!

In fairness to VCCP, Campaign understands the stickers started off as an internal project to demonstrate what brands can do on messaging apps. And we've no doubt they'd be unprecious about some gentle mockery.